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Mattel Adds ‘Nemo,’ ‘Incredibles’ to Its Toy Chest With Disney Deal

Photograph by David McNew/Getty Images
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Hasbro has been raking in sales from Disney’s Marvel superhero craze for years. Now Mattel is making a similar play with a deal to sell toys based on several popular Disney Pixar films.

News of the agreement, unveiled Wednesday, sent Mattel stock (ticker: MAT) higher.

The back story. Mattel reported first-quarter results last week, with...